IDFA Changes and Mobile Gaming: A Survival Guide

What is IDFA & Marketing Without Identifier for Advertisers? idfa The IDFA is used by advertisers to tie advertising campaigns back to a specific device This is very similar to how they track users with idfa IDFA · International Documentary Film Festival Amsterdam, an annual film festival · International Dairy Foods Association, host of one half of the Worldwide

idfa The biggest casualty of Apple's changes to IDFA are mobile app publishers who rely on advertising to generate revenue IDFA plays a critical role in attributing